Sports drinks have been around a long time and for many athletes they're more convenient than energy gels. Unfortunately, most sports drinks are not much more than artificially colored sugar water that does little to aid your performance and even less for your health. That is why we developed HEED as a healthy alternative for you. HEED’s subtle tasting, all-complex carbohydrate formula goes down easily and supplies you with consistent, long-lasting energy and the electrolytes you need to keep pushing the pace.